"Who Cares"

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Who Cares Build – The Ultimate Minimalist Head Turner

Sometimes, the best things in life are the simplest. That’s exactly the idea behind our Who Cares Build—a watch that doesn't follow the rules, but still manages to be effortlessly stylish and versatile. Whether you're dressing up or keeping it casual, this one’s got your back.

A Case That Just Works

We’ve done this build in both 36mm and 40mm, so you can choose what fits your wrist and style best. It features an Explorer-style case with a polished bezel and brushed lugs, giving it that balanced mix of classy and sporty. It’s sleek enough for special occasions but tough enough for everyday wear.

The Star of the Show – That Dial

This is where the Who Cares Build really stands out. The dial is minimalist and creative—it doesn’t clutter things up with unnecessary details. It’s simple, clean, and just… different. It catches the eye without being loud. If you know, you know.

Strap Monster Alert!

With a 20mm lug width, this watch is a true strap monster. We usually pair it with a 3-link or 5-link bracelet, but you can swap it out anytime for a leather strap, rubber, or NATO—whatever suits your mood. One watch, endless possibilities.

Reliable Inside & Out

Powering this beauty is the NH38 movement, a solid, no-date automatic movement that keeps things ticking without any fuss. It’s reliable, easy to maintain, and does exactly what you need it to do.

Final Thoughts

The Who Cares Build is all about effortless style. It’s simple but unique, versatile but eye-catching. If you're looking for a watch that you can wear anywhere and always get compliments on, this is the one.

Create your handcrafted timepiece with Finemods.

Specifications

• Case: 36mm or 40mm Explorer Style case

• Dial: "Who Cares" dial

• Hands: Polished Baton hands (Lumed) w/ Blue Lightning Seconds Hand

• Crystal: Flat sapphire (Clear AR)

• Strap: 5-Link / Jubilee Bracelet

• Caseback: Exhibition

• Movement: NH38 Automatic

• Price - 2,250 AED / $615 USD (excludes shipping and additional fees, which will be calculated separately)

  Build No. - Ref. FM73202

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